During the national tea conference convened in Xinchang, Zhejiang, the China Center for Agricultural Resource Research released the annual evaluation report on China’s regional tea public brand values. Grounded in quantitative CARD valuation models, the study comprehensively assesses brand loyalty, historical terroir reputation, ecological stewardship, and market competitiveness across China’s primary tea growing regions.
The rankings highlight the enduring market resonance of historic geographic origins, with leading regional appellations across green, black, and Pu-erh tea categories demonstrating resilient brand appreciation. For Yunnan Pu-erh and black teas, geographic recognition serves as an indispensable anchor for smallholder agricultural livelihoods and mountainous regional economies.
Experts emphasized that sustainable brand equity requires moving beyond volume expansion toward strict quality control, ecological forest preservation, and clear consumer transparency across international channels.
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